FAIO Start a project

Branding studio — Strategy-first

Brands that make
people choose you
before they compare.

We build brand identities for ambitious companies — from positioning to visual system to launch. Strategy-led, design-executed, results-measured.

OrkaMeridianHaloSableNovuFlintCrestArcaOrkaMeridianHaloSableNovuFlintCrestArca

Selected work

Results, not
just aesthetics.

O
SaaS / B2B 01

Orka

Brand Identity & Digital

Rebranded from a dev tool to an enterprise platform. Raised Series B within 6 months of launch.

View case study →
M
Real Estate 02

Meridian

Brand Identity & Campaign

New identity supported a property launch that sold out in 14 days — first time in the company's history.

View case study →
H
Consumer / Wellness 03

Halo

Brand Strategy & Identity

Repositioned from mid-market to premium. Average order value increased 40% in quarter one.

View case study →

How we work

A process built
to reduce risk.

01

Discovery

We learn your business, your audience, and what makes you different. Interviews, audits, and research — so we build on truth, not assumptions.

1–2 weeks
02

Strategy

Before design touches a screen, we define your positioning, brand voice, and visual direction. This is the foundation everything is built on.

1–2 weeks
03

Design

We build your identity system — logo, typography, color, motion principles, and every touchpoint your audience will encounter.

3–5 weeks
04

Handoff

Full brand guidelines, file libraries, and implementation support. You leave with everything you need to run the brand — and a team to call when you grow.

1 week

Total engagement: typically 8–12 weeks from kickoff to full handoff.

F

Since 2019

FAIO Studio

40+

brands launched

About the studio

We think before
we draw.

FAIO is a boutique branding studio founded on a single conviction: that design without strategy is decoration. We've built identities for SaaS companies raising Series B, consumer brands launching into new categories, and founders who know exactly who they are — they just need the world to see it too.

We're a small team by design. Every project gets senior attention from day one. No hand-offs to junior designers six weeks in. You talk to the people doing the work.

Our process is rigorous and our opinions are strong. We'll push back when something isn't right — because our job is to protect your brand, not to make you feel comfortable.

40+

Brands built

8

Industries

92%

Client retention

What we offer

Scoped to what
you actually need.

Brand Identity

From $18k

Logo system, typography, color, brand guidelines, and asset library. Everything to build and run a consistent identity.

  • Logo & lockups
  • Color & typography
  • Brand guidelines
  • Asset library
Get a quote →

Brand Strategy

From $8k

Positioning, messaging framework, and voice guidelines. For companies that need to know who they are before they design anything.

  • Positioning
  • Messaging framework
  • Voice & tone
  • Competitive audit
Get a quote →
Most popular

Digital Design

From $22k

Website design, UI systems, and digital brand implementation. Strategy-led and built to convert.

  • Website design
  • UI/component system
  • Responsive specs
  • Developer handoff
Get a quote →

Brand Sprint

$4,500

A focused 2-week engagement for early-stage founders. Core positioning + a visual direction to move forward with.

  • 2-week timeline
  • Positioning draft
  • Visual direction
  • 1 revision round
Get a quote →

Not sure which fits? Let's talk — we'll scope it together.

What clients say

Don't take
our word for it.

"

FAIO didn't just design a logo — they figured out what we were actually trying to say, and then built everything around that. It changed how we talk about ourselves internally too.

S

Sara M.

Co-founder, Orka

"

We'd worked with two other studios before FAIO. The difference was the strategy upfront. By the time we saw design concepts, they already felt inevitable.

J

James R.

CMO, Meridian Group

"

Fast, sharp, and zero hand-holding needed. They asked the right questions and ran with it. The brand they delivered is better than what I had in my head.

Start a project

Let's build something
worth remembering.

Tell us about your project. We'll respond within 48 hours with a brief assessment and, if it's a good fit, a proposal call.

Projects start at $4,500
Response within 48 hours
Free 30-min discovery call